Soreta Grobler
Soreta Grobler
Talent Acquisition Specialist - Outsourced CFO
For Soreta Grobler, recruiting began through a gradual journey from front-desk reception into HR and eventually into talent.
She started her professional career as a front-desk receptionist, mainly in accounting firm environments. Over time, her responsibilities expanded from PA work into HR, and from there, she moved more directly into recruitment and talent.
That path gave her a broad view of people, business, and the importance of matching the right person with the right opportunity.
Learning Through Human-Centered Leaders
Looking back, Soreta credits several leaders with shaping her approach to recruitment.
One of the first was a leader she worked with after two audit firms, S&G and Grant Thornton, merged. That HR manager helped expose her not only to broader HR work, but also to recruitment.
More recently, Soreta has learned from Stacey and Melissa, both of whom influenced the way she thinks about people and placement.
What stood out most across all three was their human touch.
For Soreta, recruitment is not just about placing people. It is about understanding the long-term impact that career decisions have on candidates, clients, and their lives.
“We really care about the further down-the-line effect it has on their lives,” she says.
AI and the Human Touch
Soreta believes AI can help recruiters move faster, especially by automating repetitive or mundane tasks.
By speeding up parts of the process, AI can create more room for recruiters to focus on relationship-building, networking, and deeper candidate engagement.
But she is clear that AI cannot replace the human side of recruiting.
“AI can’t do what we can,” she says.
For Soreta, candidates still want authenticity, personality, and real human connection throughout the recruitment process.
Advice for Talent Leaders Heading into 2026
Soreta’s advice for talent leaders is to embrace AI while staying grounded in the human side of the work.
She believes recruiters must keep learning, especially as AI continues to evolve quickly.
Those who do not adapt may be left behind, but those who rely only on technology risk losing what makes recruiting meaningful.
The future, she believes, belongs to recruiters who can combine AI-driven efficiency with authenticity, care, and personal connection.
By blending adaptability, relationship-building, and a people-first approach, Soreta Grobler represents the kind of talent leader helping recruitment move forward while keeping humanity at the center.
